TrueFine Coffee
Overview
Brand Identity
Naming & Visual Identity
Typography
Creative Direction
Stationery Design
Print & Packaging
Illustration & Iconography
Brand Guidelines
Campaigns
Urban Environmental Graphics/Signage
Social Media Content
Verbal identity & Copywriting
Marketing Strategy & Messaging
Thetrueessenceofthiscoffeeshopextendsbeyondbeingmerelyaplacetopurchaseandconsumecoffee.Itrepresentsanopportunityforrepose,envelopedinearthytones,providingacontextofliberationfromthedemandsofeverydaylife
The name, True Fine Coffee lies in its ability to effectively communicate the brand’s core, create a lasting impression, and evoke the desired emotions or experiences associated with enjoying coffee. To complement the visual identity, we integrated handmade ceramic cups into the logo design, emphasizing the connection to nature and freshness.
/Inspiringwithdesign
Designingacoffeeshopbrandaroundearthtonescreatesawarm,invitingandnaturalambiancethatalignswithcoffee’sorganicfeel
Designing kraft packaging involves balancing aesthetics with functionality, as well as prioritizing eco-friendliness and sustainability
We maintain consistency across different product lines by using earth-friendly items made entirely from 100% recycled cotton, including tote bags, backpacks, hoodies, T-shirts, and other products.
A story about color, texture, , and , described through expressive simplicity that highlights human feelings and emotions.
Ameticulouslycraftedmenu,thoughtfullyalignedwithourbrandingstrategy,featuringamodernandprofessionaltwist.
Weprioritizetransparency,ensuringcustomersareinformedthatweofferfreshfoodandroastedcoffee.
/Inspiringwithdesign
Thiscolorpalette,withitsblendofwhites,creamsandearthytones,createsaharmoniousandinvitingvisualatmospherethatalignswithnaturewhilemaintainingacleanandmodernfeel
WecraftvisuallyappealingInstagramfeedswithgridlayoutsandhigh-qualityphotographytoenhancethebrandandengageouraudience.
