Brand identity
Naming & Visual Identity
Typography
Creative Direction
Stationery Design
Brand Guidelines
Urban Environmental Graphics/Signage

The Challenge

Brief design requirements: a modern, non-overloaded, minimalistic, and user-friendly logo design that emphasizes the company’s style. The goal was to create a logo that not only represents the values of the construction business but also resonates with the target audience.

The Approach

Turning ideas into precision with the innovation of a screw and the twist of excellence. By utilizing negative space, we’ve artfully formed a screw within the letter ‘U’ of the logo, creating a concealed image. The screw, a simple yet well-known machine, serves as a central symbol for the company. Symbolically, it represents the notion of pressing forward, even in the face of challenges that may hinder accomplishment.