Overview
Brand Identity
Creative direction
Brand Guidelines
Spectre is an airsoft squad (team), part of the Compania 7 Iasi airsoft community. The logo is a visually captivating and memorable representation that communicates strength, resilience, and the thrilling experience that defines the airsoft world.
With its wings fully spread, the phoenix embodies the spirit of rebirth, symbolizing the intense and adrenaline-fueled experience that airsoft enthusiasts seek. The bird is depicted with a sharp, defined sense of strength and endurance.
Incorporated below the phoenix is a bold and textured font displaying the name of the airsoft team, Specter. The color palette is airsoft-related, consisting of vibrant primary colors in army print, with a supporting secondary palette of black and white for texts, highlights, and details.