Fromaj
Overview
Brand Identity
Naming & Visual Identity
Typography
Creative Direction
Stationery Design
Print & Packaging
Illustration & Iconography
Brand Guidelines
Campaigns
Social Media Content
Verbal identity & Copywriting
Marketing Strategy & Messaging
Cheese charcuterie boards are a delightful and visually appealing arrangement that offers a mix of flavors, textures & colors for guests to enjoy
The name is inspired by the French cheese term ‘fromage.’ The visual identity seamlessly integrates typography and iconography to craft a brand mark that captures the essence of the brand. The symbol portrays a plate viewed from above, with a star in the center representing the core element of the brand – cheese.
/ Inspiring with design
The color palette revolves around a subtle and earthy olive color, complemented by warm beige tones that add a natural touch
To ensure accessibility across digital platforms, we developed an aesthetic look to effectively communicate the visual language of the concept
The symbol depicts a plate seen from above with a sparkle in the middle, illustrating the essence of cheese. This symbolic design captures the allure of artisan cheese boards in an aesthetic manner.
