TrueFine Coffee
Overview
Brand Identity
Naming & Visual Identity
Typography
Creative Direction
Stationery Design
Print & Packaging
Illustration & Iconography
Brand Guidelines
Campaigns
Urban Environmental Graphics/Signage
Social Media Content
Verbal identity & Copywriting
Marketing Strategy & Messaging
The true essence of this coffee shop extends beyond being merely a place to purchase and consume coffee. It represents an opportunity for repose, enveloped in earthy tones, providing a context of liberation from the demands of everyday life
The name, True Fine Coffee lies in its ability to effectively communicate the brand’s core, create a lasting impression, and evoke the desired emotions or experiences associated with enjoying coffee. To complement the visual identity, we integrated handmade ceramic cups into the logo design, emphasizing the connection to nature and freshness.
/ Inspiring with design
Designing a coffee shop brand around earth tones creates a warm, inviting and natural ambiance that aligns with coffee’s organic feel
Designing kraft packaging involves balancing aesthetics with functionality, as well as prioritizing eco-friendliness and sustainability
We maintain consistency across different product lines by using earth-friendly items made entirely from 100% recycled cotton, including tote bags, backpacks, hoodies, T-shirts, and other products.
A story about color, texture, , and , described through expressive simplicity that highlights human feelings and emotions.
A meticulously crafted menu, thoughtfully aligned with our branding strategy, featuring a modern and professional twist.
We prioritize transparency, ensuring customers are informed that we offer fresh food and roasted coffee.
/ Inspiring with design
This color palette, with its blend of whites, creams and earthy tones, creates a harmonious and inviting visual atmosphere that aligns with nature while maintaining a clean and modern feel
We craft visually appealing Instagram feeds with grid layouts and high-quality photography to enhance the brand and engage our audience.
